Gothic and Amazing — black rose logo Gothic & Amazing

For Shop Owners

Pitch your alternative shop for a G&A review and reach our international community.

Editorial work powered by APOV Visual Artist via our publishing studio. Capturing alternative fashion since 2012. Sister project: IrisArtPhoto.

If you run a brick-and-mortar or online shop specialising in alternative fashion, Gothic and Amazing reviews are one of the most efficient ways to put your store in front of a community that already shops your aesthetic. This page explains how shop reviews work and how to apply.

What we review

We review alternative fashion shops — gothic, romantic, witchy, fairy, dark academia, steampunk and adjacent. We have covered shops at every scale, from one-person Etsy operations to international online retailers. What matters is whether the shop fits the editorial line and serves a community we can credibly reach.

What a shop review includes

How to apply

Apply through the submission portal, selecting the 'Brand or shop review' track. Include your online catalogue link, a short description of the shop's positioning, and recent campaign or product images.

If you also want professional product photography for your e-commerce — separate from editorial coverage — see the dedicated commercial services of our publisher on the studio that publishes G&A.

Frequently asked questions

Do you only review online shops?

No. We have reviewed brick-and-mortar shops, online-only retailers, and hybrid models. Physical shops with a strong identity often make excellent reviews because we can document the in-store atmosphere.

Can a multi-brand retailer be reviewed?

Yes. For multi-brand shops, the review typically centres on the curation and the customer experience rather than on a single designer.

Do you accept affiliate-link arrangements?

Editorial coverage is editorial first. When affiliate links are used, they are disclosed transparently within the article.

How long does it take from submission to publication?

Between four and twelve weeks, depending on the editorial calendar and the depth of the review.

Want to be featured?

Open submissions for models, photographers, designers, brands and writers. Buy printed issues and merchandise on the shop.

Submit your work · visit the G&A Shop