The alternative fashion brands and designers we have featured since 2014.
Editorial work powered by APOV Visual Artist via our publishing studio. Capturing alternative fashion since 2012. Sister project: IrisArtPhoto.
Over the past decade, Gothic and Amazing has featured dozens of designers and brands across the alternative fashion spectrum — from independent makers producing two-piece runs in their own studio, to international labels with worldwide distribution. This page indexes the brands you have seen most often in our editorials.
| Aspect | Independent designer | International brand |
|---|---|---|
| Production volume | Small batches, often made-to-order | Industrial production, large stock |
| Lead time | Weeks to months | In stock, usually shipped fast |
| Customisation | Often available | Rarely available |
| Price range | Mid to premium per item | Wide spread, entry to premium |
| Editorial fit | Strong for unique runway pieces | Strong for full looks and seasonal trends |
| Sustainability | Generally higher (low waste, made-to-order) | Varies by brand |
If you run an alternative fashion brand and want to be considered for editorial inclusion, please apply via submit.gothicandamazing.com under the 'Designer feature' or 'Brand review' tracks. Send us a press kit, recent campaign images and a short description of your line.
Beyond editorial inclusion, our publisher also offers professional brand photography services — useful for designers building their own e-commerce visuals or look-books. See the relevant offer on our publishing studio's professional services.
Apply through submit.gothicandamazing.com under the 'Designer feature' or 'Brand review' tracks. Include a press kit, your most recent campaign, and a short brand description.
We focus on alternative fashion in a broad sense: gothic, romantic goth, victorian, dark academia, witchy, fairy goth, cyber goth, post-punk inspired, steampunk and adjacent. We do not feature purely streetwear, athleisure, or mass-market brands.
Editorial inclusion itself is not for sale. A small processing fee applies to certain submission tracks. Sponsored content, when it occurs, is always clearly labelled as such.
Yes. Many of the independent designers we feature work in small batches, made-to-order, with low-waste practices. We highlight sustainability when it is part of the brand's story.
Open submissions for models, photographers, designers, brands and writers. Buy printed issues and merchandise on the shop.
